Privacy Statement

Privacy Policy
Last updated: March 15, 2026

This Privacy Policy describes how ABC-Led (the “Site”, “we”, “us”, or “our”) collects, uses, stores, and shares your personal information when you visit our website, use our services, make a purchase through abc-led.nl, or otherwise interact with us regarding our products and services (collectively, the “Services”).

For the purpose of this Privacy Policy, “you” and “your” refer to you as a user of our Services, regardless of whether you are a customer, website visitor, or other individual whose personal data we process.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example, when our practices change or when necessary due to operational, legal, or regulatory reasons. The most current version will be published on our Site. We will always state the date of the last update at the top of this Privacy Policy.

Who is responsible for your personal data?

Unless explicitly stated otherwise, ABC-Led is the data controller for the processing of your personal data under this Privacy Policy.

Contact details:
ABC-Led / ABC Webshops B.V.
Stephensonweg 4A
3225 LW Hellevoetsluis
The Netherlands
Email: info@abc-webshops.nl

What personal data we collect

The personal data we collect depends on how you use our Services.

1. Data you provide to us

When you contact us, place an order, or use an account, we may collect the following data, among others:

first and last name
billing and delivery address
email address
phone number
payment and order details
account details, such as login credentials or security information
information you provide to our customer service
other information you voluntarily share with us

2. Data collected automatically

When you visit our Site, we and our service providers may automatically collect data about your use of the Site, for example, through cookies, pixels, tags, and similar technologies. This may include:

IP address
device data
browser type and version
language settings
network and connection data
pages visited and products viewed
click behavior and interactions on the Site
origin of your visit
information about advertising interactions and conversions

3. Data we receive from third parties

We may receive personal data from third parties, including:

Shopify and Shopify-related services
payment processors
shipping and fulfillment partners
analytics and marketing partners
advertising platforms such as Google and other advertising partners
customer service and IT service providers

We treat all personal data we receive from third parties in accordance with this Privacy Policy and applicable law.

How we use your personal data

We use your personal data for the following purposes:

1. Order fulfillment and service provision

We use your data to:

process and fulfill orders
handle payments
ship products
process returns and exchanges
manage your account
provide customer service
communicate about your order, account, or inquiry

2. Improvement of our website and services

We use data to:

ensure the technical functioning of our website
analyze performance and use of the Site
detect and resolve errors
improve and optimize our Services

3. Marketing, advertising, and personalization

With your consent, or where legally permitted, we use personal data to:

send marketing messages
measure the effectiveness of advertisements
display personalized and non-personalized advertisements
better tailor advertisements and content to your interests
perform remarketing and advertising purposes on our Site and on third-party websites and platforms

This may involve the use of cookies, pixels, advertising IDs, and similar technologies to measure which advertisements have been viewed, clicked, or led to a purchase.

4. Security and fraud prevention

We use personal data to:

secure our Site and systems
prevent misuse, fraud, and unauthorized access
detect, investigate, and mitigate suspicious or unlawful activities

5. Legal obligations

We may use or retain personal data to comply with legal obligations, requests from competent authorities, dispute resolution, and enforcement of our terms and conditions.

Legal bases for processing

Where the GDPR applies to our processing, we process personal data based on one or more of the following legal bases:

Performance of a contract: for example, for processing and delivering your order
Legal obligation: when we are required to retain or provide data by law
Legitimate interest: for example, for security, customer service, fraud prevention, and improvement of our Services
Consent: for example, for certain types of analytical and marketing cookies, ad personalization, and similar tracking technologies, to the extent required by law

Where processing is based on your consent, you may withdraw that consent at any time via our cookie settings or by contacting us. This will not affect the lawfulness of prior processing.

Cookies and similar technologies

We use cookies, pixels, tags, SDKs, and similar technologies on our Site.

Why we use these technologies

We use these technologies to, among other things:

ensure the Site functions correctly
remember your preferences
understand how the Site is used
analyze traffic and performance
measure conversions
display personalized and non-personalized advertisements
enable remarketing and ad personalization, to the extent you have given consent for it

Categories of cookies

We may use, among others:

Necessary cookies: required for the operation and security of the Site
Preference cookies / functional cookies: for remembering settings and preferences
Analytical cookies: to measure Site usage and performance
Marketing cookies: to display advertisements, measure ad performance, and personalize ads

Google, advertising partners and responsibility for business data

With your consent, we and our partners, including Google, may use cookies, pixels, advertising IDs, and other technologies to collect and process data for analytics, conversion measurement, ad measurement, remarketing, and for personalized and non-personalized advertisements.

This means that personal data such as online identifiers, cookie data, device data, IP address, browser data, usage data, and interaction data may be used and shared with Google and other advertising and analytics partners for these purposes.

For more information on how Google processes personal data, please refer to Google’s page on business data responsibility and Google's privacy policy.

Your choices

You can manage your cookie preferences through our cookie banner or cookie settings. Additionally, you can delete or block cookies in your browser. Please note that parts of the Site may not function properly as a result.

With whom we share personal data

We may share your personal data with the following categories of recipients, to the extent necessary for the purposes described in this Privacy Policy:

Shopify and related platform and hosting services
payment processors
shipping, fulfillment, and logistics partners
IT, security, and cloud providers
customer service partners
analytics and statistics services
marketing and advertising partners
business partners and service providers who assist us in operating the Site and our Services
competent authorities, when we are legally obliged to do so

When you have given consent for marketing and advertising cookies, personal data may be shared with advertising and analytics partners, including Google and other platforms, to measure ad performance, build audiences, perform remarketing, and display personalized or non-personalized advertisements.

We do not sell your personal data in the ordinary sense of the word. However, sharing data with advertising partners may be considered "sharing" or "targeted advertising" in some jurisdictions.

Categories of personal data we may disclose

Depending on your use of the Services, we may process and share the following categories of personal data:

identification and contact details
order and transaction data
account data
communication data
usage and interaction data
device and browser data
location data derived from IP address or technical signals
marketing and advertising data

This data may be shared with:

suppliers and service providers
analytics and marketing partners
advertising partners
affiliates or affiliated companies
competent authorities if legally required

We do not use or disclose sensitive personal data to infer characteristics about you without a valid legal basis.

Third-party websites and external links

Our Site may contain links to third-party websites, apps, or platforms. When you visit such an external website, that third party's privacy policy applies. We are not responsible for the content, security, or privacy practices of third-party websites or services.

Children's data

Our Services are not intended for children. We do not knowingly collect personal data from individuals under 16 years of age. If you believe a child has provided us with personal data, please contact us so we can take appropriate steps.

Retention periods

We do not retain personal data longer than necessary for the purposes for which it was collected, unless a longer retention period is necessary or permitted by law and regulations, dispute resolution, tax retention obligations, or enforcement of agreements.

The retention period depends, among other things, on:

the nature of the data
the purpose of processing
legal obligations
security and fraud prevention needs
the need to substantiate administration or contractual obligations

Security

We take appropriate technical and organizational measures to protect your personal data against loss, misuse, unauthorized access, unwanted disclosure, and unauthorized alteration. However, no system is completely secure. Therefore, we cannot guarantee absolute security.

International transfers

Your personal data may be processed outside the country in which you reside, including outside the European Economic Area. When we transfer personal data internationally, we do so based on appropriate safeguards, such as standard contractual clauses or other legally recognized transfer mechanisms, as required.

Your rights

Depending on your place of residence and applicable law, you may have the following rights:

right to access your personal data
right to rectification of inaccurate personal data
right to erasure of personal data
right to restriction of processing
right to data portability
right to object to certain forms of processing
right to withdraw consent
right to opt-out of targeted advertising, sharing, or certain forms of marketing
right to lodge a complaint with a supervisory authority

You can exercise these rights by contacting us using the contact details below. To verify your identity, we may request additional information before processing your request.

We will not discriminate against you for exercising a privacy right.

Complaints

If you have a complaint about how we handle your personal data, please contact us using the contact details below. You may also have the right to lodge a complaint with the competent supervisory authority for data protection in your country or region.

Contact

If you have any questions about this Privacy Policy, our privacy practices, or if you wish to exercise your rights, please contact us at:

ABC-Led / ABC Webshops B.V.
Stephensonweg 4A
3225 LW Hellevoetsluis
Netherlands
E-mail: info@abc-webshops.nl